Search Satisfaction: Choice Overload, Variety Seeking and Serendipity in Search Engine Use
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چکیده
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منابع مشابه
تعدیل کننده های نظریه اضافه بار انتخاب در موتور جستجوی گوگل در میان دانشجویان برپایه تیپ های شخصیتی بیشینه خواهی و بسنده خواهی
Nowadays, analyzing user behavior on search engines is highly regarded. Lots of options in retrieved results in the search engines, makes users to choose. Once the selection is extremely complex, people will think the simplest decision rule, they decided that not to decide and select. Psychologists know this situation the consequence of "choice overload". Bons (2008) believes that choice overlo...
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Background and Aim: Searching for information is not always a targeted activity; it can also be done involuntarily. The serendipity has the ability to find information randomly and as something happy, something unexpected, or a pleasant surprise. This paper examines and analyzes the concept of serendipity and its models in the process of information searching. Methods: The present study uses a ...
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